R J Steele
Updating 40 years of craftsmanship

A contemporary construction website for a traditional building company

For R J Steeles Building Contractors we created an extensive construction website with a fresh contemporary look that was in line with the quality of their workmanship. We developed the way that their existing brand was used to create a construction website design that is clean and modern which features key information; emphasising the breadth of their services and showcasing their work. A core page of services, with links to each service, provides a full insight into the variety of building work they can carry out. Our web design also includes a complete portfolio of case studies linking to individual projects they have completed recently. In addition, we included a rolling testimonials feature that shows how highly regarded they are by their clients.

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We delivered: Brand strategy | Website design & development | Marketing | Photography | Video | Print

Website development with SEO and SMO

Our web developers ensured that the site was fully responsive across all platforms and devices. Mobile-first optimization was a key part of our web development as this is crucial in making the user experience (UX) as smooth as possible. We also undertook search engine optimization (SEO), researching suitable keywords and implementing them within the website. In addition, we’re marketing the company with profile development through social media optimization (SMO) on Facebook, Instagram and Google to expand their client base and broaden their appeal.

Construction photography and video that builds a portfolio of projects

Content creation was a key part of getting across R J Steele’s brand story within our website design. The site is almost entirely populated with our architectural photography and construction images that illustrate their services and showcase their projects. We undertook an on-site photo shoot for each case study; and, where appropriate, we took aerial photography and drone video footage to better show the scope of their building work. Our content generation also included several promotional videos for online marketing.

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Graphic design that reflects a forward-thinking company

As part of R J Steele’s brand refresh, we developed their print items to reflect the new direction the construction company wanted to go in. Our graphic designers created a new letterhead and business card along with an on-brand email signature. We also designed a brand new full-colour brochure with a high-end sleeve that had a repeat pattern of their marque subtly embossed into the front. This showcased their latest projects and was used to successfully market the company to potential clients. In addition, we designed the livery for their new electric car to promote the forward-thinking company’s e-credentials. As their projects have grown, we’ve also designed large-scale marketing banners to enclose their current projects during the builds.

“ The increase in business for us since working with Crate47 has been outanding. In the first twelve months we doubled our project value, in three years the value we quote for has increased six fold. We strongly recommend Crate47 and their great team, our website and content is amazing! ”