Hogarth Chambers
A fresh brand identity for traditional London IP barristers

Modern branding that retains a feeling of heritage

Hogarth Chambers are barristers with pre-eminence in intellectual property law (IP). We aimed to make the firm appear more approachable and forward-thinking without losing the sense of heritage and traditions of an established barrister chambers.

We delivered: Brand strategy | Branding | Website design & build | Marketing | Photography | Print

Creative design agency Crate47 offer Strategy Led Brand creation & implementation - law firm rebranding

Clean and contemporary design

We developed a clean and contemporary written logo together with a simple marque, based on the shape of a traditional wax seal, that could be used independently. A modern blue colour was chosen to convey trustworthiness whilst light greys helped soften the branding. A repeat pattern of the marque was developed to be used across all media when sub-branding was required.

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An uncluttered, user-friendly website

With a strong emphasis on usability and clean, uncluttered design throughout we used clever CSS 3 animations to hide away a lot of the heavy content needed on a barrister chambers website. We also developed an animated search function, that enables the user the ability to filter the barristers by practice areas or surname.

Candid portrait photography conveys approachability

All photography on the website was undertaken by the Crate47 photography team. We used candid portraiture shots of the barristers sitting at their desks to portray a more relaxed appearance and emphasize their individual personalities.

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Brand creation and application

Things always begin with brand strategy. This means market research and focused discussion. Once we’ve established the direction that a brand should take we then explore our initial ideas with sketches. After that, we move into the digital realm to work up the strongest concepts into finished logo designs and develop any sub-branding such as typography and patterns. We’ll also look at things like the style of imagery to be used and any other elements of the brand’s visual identity.

We then prepare the chosen designs for presentation to the client. Once their final choice has been selected and undergone any fine-tuning, we can proceed with the application of the brand. This can cover any touchpoints required, including the website, print items, adverts, marketing collateral, and so on.

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“ I’ve worked with Crate47 for so long now, I almost feel part of the team. I value their creativity, enthusiasm and their ability to deliver projects on budget. I have no hesitation in recommending them to any prospective clients ”