Creating engaging content for promo videos

Expert videography for prestigious car makers

Crate47’s videography came to the fore when Porsche chose us to create the content for several promo videos as part of their 75th anniversary campaign. The 2023 Goodwood Festival of Speed centrepiece sculpture featured some of their most iconic cars, and we were engaged to produce footage of it for four to five film shorts leading to one longer feature piece. Over several years our videographers and photographers have recorded the creation of previous sculptures on behalf of Littlehampton Welding Limited (LWL) who fabricate as well as build them. We have produced a number of promo videos and many photographs of the sculptures for their website and social media. The quality of our work led them, together with the sculptor Jerry Judah, to recommend our video services to Porsche. Our past experience and extensive expertise made us an ideal choice for their project.

We delivered: Photography | Videography | Timelapse | Sound engineering | Interviews | Production

Our filmmakers were there at every stage

The promo videos for Porsche needed to show the complete creation of the sculpture. So our filmmakers began by capturing the very start of the process: the manufacturing of the tubes that form the overall structure. The filming was done at LWL’s workshops where we continued to record the whole process: the construction of the central connection; the preparation of the base; the cutting and welding of the tubes; and the fabrication of the platforms onto which the cars were later mounted. As we were capturing live action of the craftsmen at work in a busy industrial environment, our videographers had to be conscious of health and safety issues at all times.

Our variety of cameras captured the whole process

Crate47’s videographers covered the transportation of the individual sections of the large sculpture. We followed their progress on low loaders from the LWL workshops to the site at Goodwood ready for the erection of the finished piece. Using GoPro’s and a 360 camera, our film makers captured POV shots from cranes, as well as creating a ‘tiny world’ effect (one of Porsche’s requirements for their promo videos). Over a period of days, we were able to video the whole erection of the sculpture in stages. This included the onsite fabrication of the main structure, as well as the lifting of all the cars, their installation, and final fixing into position. While consistently following the client’s creative direction, we were always proactive with our own suggestions regarding camera angles, particular shots, and so on, to ensure the best results possible. By the end of our filming we had created a wide range of footage suitable for the clients to choose from and edit for their various promo videos..

Video interviews with key individuals

We did, however, make a number of video interviews this time around. The sculptor, Gerry Judah, who has been responsible for all of the centrepiece sculptures at Goodwood in recent years, talked about his inspiration and the realisation of his large-scale work. We also did a video interview with the Duke of Richmond himself, along with Porsche’s representatives. This was filmed around the area of the house and beneath the sculpture adding visual interest to the interview video.

Time lapse and drone photography

Unlike in previous years, a time lapse video of the whole operation wasn’t necessary, but we did capture some time lapse photography of specific parts of the build. The client didn’t require us to complete any drone photography either, which meant that we couldn’t get the same breathtaking aerial photos and video of the completed sculpture that we had in previous years for LWL’s promo videos.

Take a look at our previous work, including aerial photography, for the Festival Of Speed.

“Crate47 combined experience and expertise with creativity to capture fantastic footage of the whole manufacture and build of this enormous sculpture.”